I notice how things work — and don’t stop thinking until they make sense. I’m drawn to moments where something feels confusing or inefficient and finding ways to clarify it.

My background in advertising, branding, and graphic design — combined with ongoing work in service design — shapes how I approach visual systems and conceptual problems. I focus on building structure, clarity, and solutions that scale.

Outside of design, I’m usually on the golf course or watching sports. I’m a lifelong Buffalo Bills fan and still cheer hard for the Sabres — even in the rough years.

I enjoy cooking, especially Italian food, long walks with my dog Grizzly, and unwinding with games or a good sci-fi or horror film.

I tend to go deep on whatever captures my curiosity — whether it’s a recipe, a game, a film, or an unexpected thread of history. I like understanding how things connect and why they work the way they do. I usually have a few interests running in parallel.